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Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls more than 19,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University values diversity and fosters a climate that is grounded in respect and inclusion to cultivate the intellectual and personal growth of the entire university community.
Reporting directly to the Vice President for Student Affairs, the Communications Specialist will work closely with the Division of Student Affairs and the Division of University Marketing to develop and implement a divisional communications strategy through a variety of digital and print channels. This new position will be focused on supporting the division’s efforts by providing high-level communications functions that reach students, staff, faculty, families, and other stakeholders. Comprised of 16 departments, the Division of Student Affairs is dedicated to providing programs and services to enhance student learning and development.
Responsibilities and Duties
Develop, execute, and oversee a comprehensive internal and external communications strategy that supports the Student Affairs initiatives and activities. Ensures quality and appropriateness of all internal and external division marketing and communications activities, taking into consideration the institutional image, message, positioning, mission, goals, priorities and accomplishments of the Division and the University. Measure and review the performance of communications efforts, report on key metrics and trends.
Develop, update, and manage content for the Division of Student Affairs divisional webpage and social media platforms. Develop and monitor implementation of common standards across all departmental websites. Focus on keeping content updated, accurate and accessible. Consult and collaborate throughout the Division of Student Affairs in managing their website content.
Serve as communication advisor to the Vice President for Student Affairs and other members of the senior leadership team, providing expertise on a wide range of activities to include digital content, media outreach, and preparation of a variety of communication materials. Serve as an interface with the Division of University Marketing and Communications.
Contribute to the planning, development, and distribution of targeted email communications and newsletters. Work with leadership and divisional partners to develop and highlight effective messaging. Highlight and promote divisional news.
Collaborate with University Marketing & Communications to develop strategic communications, particularly in emergent situations or major developments that receive media or stakeholder attention.
Perform miscellaneous job-related duties as assigned.
Telework may be available for this position up to two days per week following the completion of 90 days of service in good standing.
Qualifications and Skills
Bachelor's degree in Journalism, Communications, Marketing or other related field.
Two years of work experience related to marketing/communications.
Superior written, verbal, interpersonal, organizational, and public speaking skills, and attention to detail.
Extensive knowledge of and fluency within social media platforms, content management systems, and email marketing platforms.
Demonstrated ability to create engaging content, managing social media, and websites.
Basic understanding of measurement tools (e.g. Google Analytics) and how to translate data insights into action.
Ability to think creatively, strategically, and analytically.
Ability to work effectively under deadlines and juggle priorities.
Basic understanding of web accessibility standards.
Ability to learn and understand the range of services and programs to ensure communications capture intended message.
Experience in higher education, specifically Student Affairs preferred.
Salary and Benefits
Starting salary is $55,000. Salary is commensurate with qualifications and experience. Full University benefits that include 22 days of annual leave, up to 15 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here.
If you are motivated, innovative and team-oriented, we would love to hear from you.
For consideration, please submit a cover letter, resume, a writing sample as well as a graphic design sample with your online application.
This position will be open for a minimum of 14 days.
The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. Therefore, the University System of Maryland (USM) has strongly encouraged full COVID vaccination and up-to-date booster shots (when eligible) for all faculty, staff, and students at all schools in the USM as both a reasonable and necessary means of protecting our health and safety.
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).
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