Develop and implement a communications plan that reaches identified target audiences with strategic messaging and branding by innovating with, and using, existing technology and communication platforms (social media, live streaming, website, etc.) to support the strategic mission, vision and priorities of YSPH. Ensure that strategic communications emanate from, amplify and actively assist with the goal of enhancing trust in the science and trust of public health. Lead the management of relationships with external media sources, including developing regular contact with media representatives in multiple disciplines. Pursue media coverage creatively and aggressively. Lead the team in development of news releases and handling of media inquiries.Serve as a strategic partner to the Dean in her role as chief spokesperson for YSPH, including writing and curating content on behalf of the Dean.Create and implement an appropriate and comprehensive crisis communication strategy. Lead responses for the School, Dean and Leadership Team in crisis situations, requiring 24/7 attention and intense media/public scrutiny. Help articulate the School's position by supporting the Dean in interviews or written responses. Serve as a member of the YSPH Leadership Team, cultivating strong relationships to enhance communications objectives and enabling the School to achieve its strategic goals in the recruitment of students and faculty; development and fundraising; and the effective dissemination of the work and expertise of the faculty. Direct the production of all print and online marketing materials. Serve as magazine editor and deliver a magazine that meets the needs and initiatives of the School and its programs. Develop and implement an integrated digital communications strategy. Set the vision and strategic plan for web design and maintenance. Lead a data-driven process to identify key messages, stakeholders and audiences, and proactively identify and tell compelling YSPH stories, including translating faculty scholarship into impactful stories for the public. Develop benchmarking criteria and track and evaluate the effectiveness of communications strategies on a regular basis.Partner with stakeholders to deliver programming that identifies, builds and maintains relationships with public health professionals, administrators from other public health schools, political leaders, and community organizers to enhance the overall reputation of the school and impact the health of local, state, national, and international populations. Develop and manage strategies to engage high profile speakers that will draw large audiences and attention to the school. Direct the promotion of special events and activities to the appropriate communities.Build communications capacity and impact for key stakeholders at YSPH (leadership, faculty, administration, and others) by working with them on content, developing training, and preparing them for media interviews. Ensure organizational effectiveness through short-term and long-range planning with analytical insight into target audiences, channels, and culture.Lead a team of writers, web operations, social and multi-media designers and outreach specialists, and support them in training, mentoring, professional development, and performance evaluations. Partner with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. Coordinate and collaborate with other communications professionals to achieve institutional goals including, but not limited to, Yale OPAC.

Required Skill/ability 1:  Proven ability to develop and execute strategic communications plans that drive measurable results. High degree of initiative, professionalism and independent judgment.

Required Skill/ability 2:  

Demonstrated expertise in translating strategy and plans into thoughtful, audience-specific messaging.