We’re looking for a visionary news leader who understands rich/unique/local news content and social engagement on multiple platforms and can lead for the future. The Director of Digital Content for KGW, TEGNA's NBC affiliate in Portland, Oregon, will serve as a member of the senior news management team and lead the publication and distribution of engaging, compelling content across multiple platforms. Must be expert at leading a great team, training varying levels of digital/social competence to perform at the highest level and implementing exceptional, engaged content on digital properties. This includes, but is not limited to: breaking news coverage, special project content, franchise support, social media, text/email updates/alerts/contests, and various digital revenue products available to our audience on KGW.com, mobile apps, social and voice platforms, and more. Works closely with the News Director to prioritize and set short and long term goals and serves as primary liaison for digital sales project implementation. Must be a team player dedicated to continuous improvement, staff engagement and driven to perform at a superior level. This person will play a key role in charting the station’s digital content and growth strategy.
In this role, you will:
Manage the digital content team and lead digital strategy to grow multi-platform content, audience and engagement
Be the voice of innovation in the newsroom and inspire others to follow your lead
Lead our newsrooms to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
Actively partner with the news director and marketing director to create three-screen synergy (TV, digital, mobile) around station content and campaigns
Oversee all station efforts in social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
Create unique, engaging, and shareable content
Be a resource for Sales in its content generation and digital sponsorship efforts
Teach, coach, and mentor both members of the digital team and the entire newsroom in best practices for writing and producing content for digital and social platforms
Skillfully use social media and digital tools to research, discover and distribute content
Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations
Hold newsroom employees accountable to TEGNA’s ethical and editorial standards
Bachelor’s degree in journalism, communications or equivalent experience in the field
5-10 years of content experience, including at least 2-3 years managing other digital journalists
Solid journalistic judgment and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement
A deep understanding of social strategy and SEO with the hunger to keep up with emerging trends
Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
Knowledge of online CMS and news production systems along with social newsgathering tools like CrowdTangle and Social News Desk
Experience analyzing audience data and identifying behavioral trends, Google Analytics experience a plus.
Passion and vision for emerging media
Strong organizational and communication skills
Ability to work under pressure and meet deadlines
About KGW TV
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.