Senior Social Media Manager
Harvard University T.H. Chan School of Public Health
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Senior Social Media Manager

Harvard University T.H. Chan School of Public Health

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Details
Posted:
April 13, 2021
Location:
USA - MA - Boston
Salary:
Open
Type:
Full-time
The Office of Communications serves as the primary information resource for the School. We can help journalists with their print, web, TV, and radio stories by identifying experts for interviews on a wide range of public health topics. We create content for the Harvard T.H. Chan School of Public Health website and other Harvard publications. Our office also writes press releases announcing the latest research and news coming out of the School.

The Senior Social Media Manager at the Harvard T.H. Chan School of Public Health serves as the day-to-day voice of the School in social media, providing both proactive and responsive communications for an audience of over 600,000 followers. The Senior Social Media Manager is responsible for the development of timely, creative, and compelling content across the School's official social media platforms—including Twitter, Facebook, LinkedIn, Instagram, and YouTube, and any new or future social media networks and initiatives—and executing strategies for maximum impact. As the School's primary storyteller on social media, the Senior Social Media Manager writes and edits content that builds brand awareness and enhances the School's reputation, while adhering to the School's style guidelines and best practices.

Duties and responsibilities include, but are not limited to, the following:
  • Translate priorities from the Office of Communications (and, more broadly, the School and Harvard University) into dynamic, compelling social media content
  • Develop and manage social media strategies that produce measurable, positive results, including conceptualizing and executing creative and original content for social media channels
  • Develop and maintain a robust and innovative social media calendar that both responds to national and international events and promotes the activities and values of the School
  • Keep up to date on best practices and trends in social media; recommend new uses of existing platforms and the integration of new social media platforms
  • Refine, share, and encourage compliance with the School's social media guidelines and best practices with colleagues across the School
  • Use Sprout social to create and schedule posts across the School's social media channels for an audience of over 600,000 followers
  • On a daily basis, review social listening information and incoming tagged messages to surface key content about the School and its affiliates
  • Assist in marketing of signature School events; work with colleagues on the IT team to coordinate and monitor livestreams for such events (Facebook Live and YouTube); create pre-event promotion posts leveraging existing design work; work with IT video editors on the creation and promotion of post-event clips; create and manage paid posts as needed and provide analytics on their performance
  • Create monthly analytics reports for the Office of Communications and assist in the analysis of existing social media strategies
  • Support creation and distribution of weekly and monthly newsletters, as needed
  • Coordinate with the School's Events team on promoting externally-focused events
  • Provide general administrative support for members of the Office of Communications and other duties, as needed
  • Perform other duties as assigned
PLEASE NOTE: Shortlisted candidates may be required to provide a writing portfolio and/or sample.

PLEASE NOTE: The primary work location for this position is Boston, Massachusetts. Until our return to campus, which is still to-be-determined, this interview process and position will be conducted virtually – including virtual interviews, remote onboarding, and remote work. The remote nature of this position is only temporary. Local, on-campus work will be required as a condition of continued employment once the School and this role return to an operational status that supports it.

At the Harvard T.H. Chan School of Public Health, we believe that diversity is integral to the Harvard experience and our mission of improving public health education, research and policy. Diversity of cultural backgrounds, identities, lived experiences, perspectives, and ways of understanding the world enriches our community and enables us to best meet the public health needs of the United States and the world. Ongoing learning and development related to diversity allows for both individual and institutional growth, and is necessary to foster and sustain a culture of inclusion. To achieve this, we are committed to ensuring equitable access to opportunities for learning, living, and working at the Harvard Chan School. We maintain an unwavering dedication to diversity, inclusion, and belonging as core to our institutional values and to actively counter, minimize, and address racism, sexism, xenophobia, homophobia, gender bias, and all forms of discrimination.

Learn more about the School's mission, objectives, and core values and our diversity, inclusion, and belonging initiatives.
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Harvard University offers an outstanding benefits package including:
  • Time Off: 3-4 weeks paid vacation, paid holiday break, 12 paid sick days, 12+ paid holidays, and 3 paid personal days per year.
  • Medical/Dental/Vision: Excellent and affordable medical, dental & vision plans, with coverage beginning as of an employee's start date.
  • Retirement: University-funded retirement plan with full vesting after 3 years of service.
  • Tuition Assistance & Reimbursement Programs: $40 per class at the Harvard Extension School, discounted options through participating Harvard graduate schools, and reimbursement options for accredited schools outside of Harvard.
  • Transportation: 50% discount on MBTA passes, as well as additional options (rideshare, biking, etc.) to assist employees in their daily commute.
  • Wellness & Professional Development: Programs and classes at little or no cost, including stress management, hard & soft skills development, career planning, massages, nutrition, meditation, and complimentary health services. Additionally, access to Harvard athletic facilities, libraries, campus events -- and many discounts for various cultural and leisure activities throughout metro Boston.
Join the Harvard T.H. Chan School of Public Health to support our mission of health research and education, and to be a part of the oldest institution of higher learning in the country!

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  • The Harvard T.H. Chan School of Public Health does not provide visa sponsorship, now or in the future, for staff positions.
  • Harvard University requires pre-employment reference checks and background screenings.
  • This position has a 90 day orientation and review period.


Salary Grade: 057

Union: 00 - Non Union, Exempt or Temporary

  • Bachelor's degree or equivalent experience required
  • 5+ years of related experience required, including in digital communications, online marketing, and/or social media content development, strategy, and management
  • Experience translating complex content for a wide audience required
  • Demonstrated knowledge of Sprout or other related social media management tools required
PLEASE NOTE: Shortlisted candidates may be required to provide a writing portfolio and/or sample.

  • Bachelor's degree in marketing, communications, public relations, journalism, English, or a related social science preferred
  • Experience and expertise in various social media platforms, including but not limited to Facebook, Twitter, YouTube, Instagram, and LinkedIn strongly preferred; knowledge of WordPress a plus
  • Experience with content related to public health, life sciences, or social sciences preferred; experience working in higher education (including at a graduate school) a plus
  • Video and photo editing skills preferred; experience with Photoshop, Illustrator, Premiere, Canva, Later, and Google Analytics preferred
  • Experience understanding and adapting to a changing social media landscape, including learning new platforms; tech-savvy and well versed with computer applications; familiarity with best practices in online content strategy and creation preferred
  • Excellent writing skills and experience writing clear, engaging content appropriate for different platforms and audiences preferred; working knowledge of AP style a plus
Strong interpersonal and organizational skills; experience working independently and in a team; demonstrated experience thinking critically and analytically, and exercising sound judgment and discretion; experience working under pressure in a fast-paced environment, setting priorities among multiple tasks, and consistently meeting deadlines, particularly those requiring a quick turnaround; experience thinking strategically and see the big picture while keeping a close eye on the details preferred

EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Internal Number: 53871BR
About Harvard University T.H. Chan School of Public Health
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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