Assistant Director of Communications

The Assistant Director of Communications is a full-time, 12-month position reporting to the Director of Communications. The person in this role must display initiative and be a creative thinker with the ability to leverage various modes of communication to tell the Potomac story. This position works closely with the Director of Communications, the Director of Web Services, colleagues in the Advancement Office, and faculty and staff from across campus to contribute to projects that communicate Potomac news and information to internal and external constituents and support the school’s mission and strategic goals.

Duties and Responsibilities:

• Take an interest in, and seek out opportunities to capture, daily life at Potomac; assist in identifying newsworthy developments and determining appropriate dissemination strategies
• Write, edit, and proofread content for various print and digital publications, social media, and the school’s website, conducting interviews and performing research as needed
• Coordinate content and production of Potomac’s weekly e-newsletter
• Manage the school’s official social media channels, maintaining a flow of appropriate posts about Potomac people, programs, and events
• Work with offices around campus that have separate social media sites, to coordinate efforts and ensure overall consistency in messaging
• Capture, edit, and produce creative video and photo content from concept to publication, bringing Potomac stories to life
• Follow best practices in asset management and organization of video and photographic content 
• Support the preparation of Potomac’s alumni magazine, contributing content for each issue and keeping the production on schedule
• Prepare and disseminate press releases
• Perform other duties as assigned