Assistant Director of Marketing Communications for the Love School of Business

Requisition Number: 20122439
Type of Employment: Full-Time Regular
Number of Months:
Months Employed:
Number of Hours per Day/Week: 40
Daily Hours:

Summary Position
The Assistant Director of Marketing Communications for Elon's Love School of Business develops and executes strategies and tactics that enhance communications, create engagement among target audiences, build overall awareness and enhance the reputation of the LSB, with a particular emphasis on growing the faculty and student profile of the graduate programs. This is a position for a talented individual who can promote the LSB, its missions and the success of students, faculty, and alumni.
Reporting to the Assistant VP for Academic Communications in the Office of University Communications, the Assistant Director is assigned full-time to the Love School of Business, and in this role builds and maintains close relationships with the dean, faculty and staff of the school for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the school to audiences that include prospective and current students, alumni, the community and others. The Assistant Director will work independently to produce, edit and distribute news, features, electronic and print marketing materials and social media content in alignment with larger branding and marketing strategies and objectives.

Benefits of Working at Elon University

As an Elon University employee, you'll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon's personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University's home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you'll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation's premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

• 28 annual days off, including holidays and vacation.
• Immediate tuition remission for employees.
• Retirement plan with an 8 percent contribution from the university.
• Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.
• Free use of campus fitness facilities.
• Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.
• Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at three years of service. After four years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon's principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one's identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Education Requirements
Bachelors degree

Degree/Major: Journalism, communications, marketing or related field
Length of Experience: 5-7 years of experience
Supervisory Experience: No

Supervisory Experience Detail


Special Skills or Experience
Exceptional written communication skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms, including print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff, and the community. Ability to establish and maintain effective working relationships with target audiences and general public. Demonstrated strategic thinking, creativity, and attention to detail. Must be a self-starter. Must be able to manage several projects simultaneously and efficiently and work under firm deadlines.

Special Instructions to Applicants
Please submit your cover letter, a resume, and list of three references to apply for this position at the end of the application process.

Posting Date: 01/19/2023
Closing Date:
Open Until Filled: Yes

General Purpose of Position
The Assistant Director of Marketing Communications for Elons Love School of Business develops and executes strategies and tactics that enhance communications, create engagement among target audiences, build overall awareness and enhance the reputation of the LSB, with a particular emphasis on growing the faculty and student profile of the graduate programs. This is a position for a talented individual who can promote the LSB, its missions and the success of students, faculty, and alumni.

Reporting to the Assistant VP for Academic Communications in the Office of University Communications, the Assistant Director is assigned full-time to the Love School of Business, and in this role builds and maintains close relationships with the dean, faculty and staff of the school for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the school to audiences that include prospective and current students, alumni, the community and others. The Assistant Director will work independently to produce, edit and distribute news, features, electronic and print marketing materials and social media content in alignment with larger branding and marketing strategies and objectives.

Essential Duties and Responsibilities
Essential Functions

• Act as the primary liaison between LSB and the central Office of University Communications, ensuring that the marketing and communication needs of the school are met within the context of the overall University brand and marketing standards. Plans effective use of central marketing resources in support of these efforts.

• Partner with the dean, faculty and staff of the school to support marketing strategies and campaigns for undergraduate and graduate recruitment by featuring academic programs, career opportunities and alumni outcomes associated with the school to prospective students in local, state and regional markets.

• Enhance the visibility of the school in the community through effective marketing and promotion of public and special events such as lectures, symposia, presentations, competitions, and conferences.

• Assist with the creative design, content creation, and publication of annual reports, newsletters and other mailings. Oversee internal staff writers and designers in relation to these projects and work with University Communications to help manage vendor relationships.

• Establish and maintain an alumni engagement strategy. Obtain and manage alumni contacts and develop alumni communications. Work with the central alumni relations office to identify relevant marketing and public relation opportunities to enhance the schools image. Amplify and position alumni success/ storytelling.

• Plan, write, edit, produce and disseminate a variety of marketing communications materials, including news and features for print magazines, copy for websites and e-news, copy for PowerPoint presentation and copy for brochures and other marketing materials. Examples may include material sourcing, coding, spec management, and distribution (mail merge, etc.).

• Plan and execute effective advertising strategies that support the goals of the school, including development of advertising strategies, sponsorships, and plans in accordance with established budgets, and in coordination with the Office of Graduate Admissions when advertising graduate programs.

• Build and enhance the LSB websites in accordance with best practices and in alignment with strategic marketing goals. Ensure websites are current, accurate and relevant to target audiences. Create and execute a plan for Search Engine Optimization that will drive organic traffic to the LSB program website, with a particular emphasis on graduate programs.

• Build and enhance the LSB social media presence including but not limited to LinkedIn, Facebook, Instagram and Twitter. Plan, manage and coordinate social media activities, including creating, scheduling and monitoring posts and updates, and engaging with and responding to social media audiences. Use analytics software and Google Analytics to monitor and manage social media performance.

• Assist with the scripting and development of video content, including department or program-specific videos for web or social media.

• Supervise and manage student workers/graduate assistants in the school and/or on the marketing team.

• Consult with departments and centers to enhance marketing efforts and maintain brand standards.

• Develop relationships with students actively involved in the school to identify and pursue marketing opportunities.

• Assist with event planning for top-level LSB institutional programs, coordinate event marketing, and ensure event documentation (photography, videography, etc.) for use in publications.

• Maintain knowledge about peer and aspirants business schools marketing activities and standards and introduce new ideas to the LSB marketing strategy and practices.

• Other duties as assigned.

Education and Experience
Bachelors degree in journalism, communications, marketing or related field and at least 5-7 years of experience in marketing, journalism, communications or public relations. Exceptional written communication skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms, including print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff, and the community. Ability to establish and maintain effective working relationships with target audiences and general public. Demonstrated strategic thinking, creativity, and attention to detail. Must be a self-starter. Must be able to manage several projects simultaneously and efficiently and work under firm deadlines.

Does this position require driving for the university? No

Additional Information


To apply, visit https://elon.peopleadmin.com/postings/9174

Elon University is an equal employment opportunity employer committed to a diverse faculty, staff and student body and welcomes all applicants.

Elon University has built a national reputation as a premier student-centered arts and sciences university that values strong relationships between students and their faculty and staff mentors. Elon is ranked among the top-100 National Universities by U.S. News & World Report, with a No. 1 ranking for excellence in undergraduate teaching and No. 9 for innovation. Global engagement is central to Elons experience and the Institute of International Education has ranked the institution No. 1 in the nation for study abroad for 16 straight years.In addition, Elon is the only university in the nation ranked in the top-20 by U.S. News for excellence in all eight academic programs 'Focused on Student Success.' Elons more than 7,000 students prepare to become the resilient, ambitious and ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe.







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