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UW Medicine’s Strategic Marketing and Communications team is committed to providing integrated, strategic marketing and communications in support of UW Medicine’s organizational priorities. UW Medicine is an internationally recognized health care leader and includes: Harborview Medical Center, Valley Medical Center, UW Medical Center, UW Neighborhood Clinics, School of Medicine, UW Physicians and Airlift Northwest.
UW Medicine Strategic Marketing & Communications is seeking a skilled Video News Writer to work with a team of media relations professionals and a videographer to identify and execute on news stories using video as the medium. These stories will be packaged for UW Medicine’s online newsroom. Video news stories will cover areas focusing on news oriented to research, education and clinical care with a consumer focus using storytelling. Successful candidate will have extensive experience in writing for broadcast news geared toward and distributed to local and national media. Topics may range from consumer news, education, and clinical activities to highly scientific research and discoveries. The Video News Writer will be responsible for news packages in close coordination with the news videographer. The successful candidate will be a proven storyteller with an ability to turn a story around quickly. Must have a proven ability to interview busy researchers, faculty and others to get the most effective and understandable story in a timely manner. The successful candidate will be visionary in their approach to using video to enhance the department’s story-telling capabilities.
Successful candidate will have extensive broadcast writing experience and will have worked with high quality videographers and editors. This person will take initiative and use independent judgment to identify appropriate and timely stories and how to tell them in a compelling and creative ways. This person will work across UW Medicine in a variety of areas and environments so will need to be able to work well with all personalities at all levels in all environments. The position will be responsible for communicating to various entities and ensuring that all protocols are followed concerning HIPAA regulations and that appropriate leadership and security are made aware before actual shoots commence. Video news stories promoted on our Newsroom will be made available to local and national media, which will further enhance UW Medicine's stellar reputation as a leading academic center known for its research, education and clinical care.
Responsibilities include: •Log, write and voice scripts for news oriented video packages based on media relation priority areas and breaking and trending news. Possess the skill to write clearly to the video and sound captured during the interviews. Write an intro to video and blog for the Newsroom to accompany the video soundbites/packages produced. •Work with the media relations team to schedule video soundbites or news packages on location at one of UW Medicine entities, such as our hospitals, clinics or research labs or in another studio. •Repurpose content from the broadcast video footage for social media and other digital opportunities. Tweet video soundbites/packages on our Newsroom twitter. •Assist videographer/editor as needed for researching, organizing, scheduling, shooting, and packaging UW Medicine stock footage as appropriate for news media library. This includes obtaining music and images and proper licensing for assets when needed. •Develop lists of other non-traditional media sites, such as digital sites, online consumer sites, and other platforms to leverage news videos for English and non-English speaking audiences. •Create a monthly report using Publisher and Muck Rack that shows the metrics and effectiveness of media and video soundbites/packages picked up by media outlets or other digital or social channels. •Other duties as assigned.
Lead responsibilities: The Video News Writer will work closely and in collaboration with the videographer/editor and report to the director of media relations.
MINIMUM REQUIREMENTS •Bachelor’s degree, in English, journalism, marketing, communications or a related field. •Three - four years of experience writing for an audio/visual broadcast medium.
Additional requirements: •Possess strong creative and storytelling skills. •Ability to manage multiple projects and priorities with an eye for detail and accuracy. •Exceptional written, oral, and proofreading skills. •Proven ability to work in a fast-paced, ever changing environment. •Possess a high level of customer service to both internal and external customers. •Experience in production and post-production processes. •Experience working with videographers and editors in a newsroom setting. •Knowledge of video, audio and motion graphics technologies.
Software Requirements: •Knowledge in the Mac and/PC environment and specifically Adobe Creative Cloud.
DESIRED REQUIREMENTS •Five years of experience writing for a TV broadcast newsroom (1:30 format) •Experience in Adobe After Effects. •Experience and desire working in the medical field and health care environment and/or academic medicine. •Videography skills including editing.
CONDITIONS OF EMPLOYMENT The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.